For artists and arts organizations, posting on social media is important. Social media, whichever platform(s) you choose, will help you raise awareness about your work, keep your audience engaged with you between performances or other big events, let you connect more deeply to your creative community, and ultimately drive sales and fundraising donations. A successful social media strategy requires regular posting, which leads to a big question for many artists. What to post?
Artists and arts organizations, welcome to NYSCA season! What is NYSCA, why does it have a season, why do artists and arts organizations care about it, and what’s it doing on the Fractured Atlas blog? We’ll cover it all below.
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It is impossible to ignore the magnitude of need for financial support locally, regionally, and globally. People are finding it harder and harder to access the resources they need to create art, to live a dignified life, and to even secure basics like food and housing. Because of this, there are lots of different individuals, groups, and organizations who are working to get money to people who need it.
For many artists, fundraising is the way that you get your work financially supported. Through strategies like crowdfunding campaigns, grant applications, membership drives, and end-of-year appeals, fundraising can help you secure the financial resources to realize your creative vision. While fundraising isn’t the only way for artists to bring in funding, it can be an important part of your life as a working creative.
At Fractured Atlas and on this blog, we talk about money a lot. We cover why it’s hard to talk about money, how artists can raise money, and argue that pay transparency is anti-racist. We cover crowdfunding, grants, and how to improve your chances at succeeding in both of these ventures.
When operating an arts organization or other kind of project, you have to decide what kind of formal structure is best for that project. Should you be a 501(c)(3) nonprofit? A worker-owned co-op? A collective? A business? A community group without any official structure?
At Fractured Atlas, we talk a good deal about 501(c)(3) nonprofit status for a few reasons. That’s our own tax designation as an organization, so it’s on our minds. But we don’t just write about it or think about it because it affects us as an organization. We talk about it because it is through our 501(c)(3) status that we are able to support other artists and arts organizations via fiscal sponsorship.
For artists who are looking to raise money by crowdfunding, you’ll be reaching out to your personal network for support, including your family and friends. On the one hand, it’s most natural that the people closest to you will be the most enthusiastic about your creative vision. But on the other hand, it can be tricky to ask for donations from your nearest and dearest.
Say you’ve decided you want to hold a virtual fundraiser to support your art work or for your arts organization. You’ve read the basics behind virtual events and advice from artists familiar with creating work virtually. But now what? Once you determine that you do want to hold a virtual fundraising event, you’ll have to figure out exactly which kind of event to hold (not to mention which platform you will use).