It’s no surprise that people who have been working remotely this past year (or for longer) are sick of Zoom. I’ve been a remote worker for years but it is only this past year that the video face boxes fill me with a deep sense of exhaustion and boredom. For years, Zoom was what I used for work, but now it has to also be what I use to talk to my family and mentor, and to watch movies with my friends.

When operating an arts organization or other kind of project, you have to decide what kind of formal structure is best for that project. Should you be a 501(c)(3) nonprofit? A worker-owned co-op? A collective? A business? A community group without any official structure?

Artists and arts organizations need to be able to communicate with your community, your audience, your donor network. You can and should use social media, paper mailings, or phone calls but the email list is golden.

It’s not unusual for an artist to take on a lot of roles in the creative process. You can be a multi-hyphenate director/choreographer/performer, a writer/editor, a producer/host, and much more. In addition to wearing multiple creative hats, artists are often your own project manager, grant writer, fundraiser, PR person, finance department, and social media manager.

One of the ways that people (including artists) get the word out about upcoming events, projects, goings-on, partnerships, and more is through PR, or public relations.

At Fractured Atlas, we talk a good deal about 501(c)(3) nonprofit status for a few reasons. That’s our own tax designation as an organization, so it’s on our minds. But we don’t just write about it or think about it because it affects us as an organization. We talk about it because it is through our 501(c)(3) status that we are able to support other artists and arts organizations via fiscal sponsorship.

For artists who are looking to raise money by crowdfunding, you’ll be reaching out to your personal network for support, including your family and friends. On the one hand, it’s most natural that the people closest to you will be the most enthusiastic about your creative vision. But on the other hand, it can be tricky to ask for donations from your nearest and dearest.

Artists fundraise to bring in financial support in all kinds of ways. You can host benefit performances and galas, you can auction off items or experiences created by you and your community, or anything else that resonates with your audience. These days, when virtual gatherings are the norm, artists are livestreaming performances, creating virtual afterparties, Q&As, and other virtual fundraiser events for artists.

As someone who interviews people for a living, I often ask interview subjects for a bio and a headshot. But any time someone has asked the same of me, I balk!

As an artist, creatives, or arts organization, if you’ve decided to put on a virtual performance or virtual fundraiser, you need to figure out where to have it. Sure, you’ll have it online, but … where?