Artist Resources, Grants for Artists, Creative Projects, Making Money for Artists

I love getting attention. The only thing that beats getting run-of-the-mill attention is getting attention for my creative work. Thankfully, I’m not alone. Craving attention for your work is a painfully relatable experience for most artists, especially those of us trying to make a living within the attention economy. It can take a lifetime to cultivate a marketing mindset, and the process often raises profound, unanswerable questions about the nature and boundaries of artmaking and attention.

In our newest series, “Gentle Reminders,” we provide working artists with essential and convenient reminders for the care and maintenance of a nimble and flourishing creative practice. If your art is a garden, this series is about the continual weeding, watering, and miscellaneous upkeep it requires. Last month, we reminded you to rewrite your artist statement. This month, we’re offering ways to reimagine your relationship to a key component of your online presence: the artist website.

When it comes to repetitive tasks, no one does it better than Wall-E. Besides being undeniably cute, the dude really knows how to roll up his…sleeves? and get to work. When I’m knees deep in emails, laundry, accounting or [insert your least favorite, most mind numbing task] I try to channel Wall-E. But his space odyssey is more than an allegory for the power of perseverance. It also foreshadows a world in which humans are increasingly detached from their planet—and themselves. A world not unlike our own.

As an artist, you generally want people to know about your work. But that can’t happen all on its own. The idea that artists are passively toiling away only to be plucked out of obscurity to become the next big thing is a false one. So, if you want people to know about you, you have to tell them. Artists have to, at some level, market yourself.