by Molaundo Jones, Social Media Specialist at Fractured Atlas Alexis Cubis and Rachel Palumbo on set Alex Cubis of Smarter Pictures and Rachel Palumbo of Creō Pictures have been members of Fractured Atlas since April 2018. They are the producers of Rocket Man, a film about an aspiring writer whose career is stagnant and his confrontation with an old friend who has become successful through unscrupulous means. How has Fractured Atlas benefitted your artistic practice? Fractured Atlas offered a legitimized process for raising funds for our film, Rocket Man. They were incredibly hands-on with ensuring that everything in our development phase was above board, including our email drafting, donation solicitation and marketing. How has Fractured Atlas benefitted your revenue/income generation? Fractured Atlas allowed us to seek tax-deductible donations, meaning contributors were more enthusiastic about supporting our film because it represented one part of a bigger community-driven project and ethos. https://vimeo.com/283325619 Which Fractured Atlas programs have you used? We used Artful.ly as well as Fundraising by Fractured Atlas, their 30-day crowdfunding campaign, both of which proved to be extremely user-friendly for us and our donors. Why do you think artists and organizations should become members of Fractured Atlas? Artists and organizations should become members of Fractured Atlas because it will provide them with a supportive team who can answer questions about the fundraising process and they will also become members of a broader community of like-minded creatives. . Rachel and Alex & the movie poster for Rocket Man Do you have any upcoming events that people should know about? Stay tuned for festival screenings and showcases of our film in 2019! What is your biggest accomplishment as a result of being a Fractured Atlas member? Successfully raising enough money to fund our film and complete it to the high standard that we had envisioned for it. Join Us: Click here to become become a member. Fractured Atlas on Social: Instagram | Tumblr | Twitter | Facebook

by Molaundo Jones, Social Media Specialist at Fractured Atlas Stacy Goldate and Craig A. Colton are the creators of A Greater Society, a documentary designed to inspire greater civic engagement and voter turnout. The Los Angeles-based duo have been members of Fractured Atlas since 2014 and their documentary features residents of Broward County, Florida, a retirement community that mobilized during the 2014 midterm elections.

by Molaundo Jones, Social Media Specialist at Fractured Atlas Aisha Jordan, creator of Hashtag The Show Aisha Jordan is creator of #HashtagTheShow, a sketch comedy web series acted out in live action “hashtags.” The series offers cultural commentary on society from the point of view of people of color.

by Molaundo Jones, Social Media Specialist at Fractured Atlas Ryan Gilliam, founding member and Executive Director of Fourth Arts Block NYC Ryan Gilliam is the Executive Director of Fourth Arts Block (FABnyc). FABnyc’s mission is to strengthen the cultural vitality of the Lower East Side. Through programs and collaborations with local cultural organizations, artists, and neighborhood nonprofits, FABnyc explores how arts and culture can advance community health, inclusiveness, and equity.

by Molaundo Jones, Social Media Specialist at Fractured Atlas André M. Zachery is the artistic director of Renegade Performance Group (RPG), a Brooklyn-based dance company. RPG has been a member of Fractured Atlas since September 2009.

**For a more in-depth look at different ways for artists to raise money, check out this article. In it, we cover crowdfunding, general support, recurring support, and grants. In this article, we will dive into the similarities and differences between general fundraising and crowdfunding. Yes — they are two separate things! Both different avenues for raising the funds you need to get your art on track. We will go through the best instances for using each platform and how they work in their own unique fashion.

Twenty years ago, most thriving small businesses and nonprofits had one fabulous public relations person, one techie sorting out what emails and websites were all about, and one executive director who could solicit fundraising dollars by hosting a cocktail event. Fast forward to 2018, and everything is about real time, instant gratification and, more importantly, appreciation. Fractured Atlas has partnered with JMT Media to learn more about how for-profit entities can connect with the nonprofit sectors through visibility, partnerships, and strategic outreach.

The world of corporate giving and fundraising more broadly can be opaque, to say the least. Corporations, for instance, don’t always report on where their philanthropic dollars are going the way that a foundation does, and figuring out the right person to talk to at a corporation isn’t always as clear cut as identifying an individual prospective donor. You’ve probably even heard that there isn’t much corporate giving in the arts these days. All this means is that you just need to get a little creative, and that shouldn’t be a problem for you — as a Fractured Atlas member, creativity is what you do best.

Savvy arts entrepreneurs chase any and every funding opportunity under the sun. If this describes you, you’ve already got a robust plan to solicit individual giving and know which foundations best aligned with your work. So you’re probably also eyeing that yummy, yet problematic, buffet of corporate cash. Before you try to fill your tray with these dollars, it’s important for you to know the distinction between corporate sponsorship and advertising. Any support that you receive from a corporate funder will fall into one of these two categories.

By Adam Huttler, CEO of Exponential Creativity Ventures As faithful readers know, after 20 years at Fractured Atlas I have moved on to a new role at Exponential Creativity Ventures, an investment fund backing startups developing technology for creativity. Fractured Atlas created Exponential Creativity Ventures as a separate but integrated parallel track for achieving its vision of maximizing humanity’s creative potential.