In the ever expanding digital world where it can be challenging to understand how you can let others know about your work, cross promotion can be an important mindset and tool. Cross promotion is when you work with another person or group to mutually expand your networks by sharing their work with your audience and vice versa.
A social media presence is one important method by which your audience can engage with your art. However, it can be tough to grow that follower list. There are so many social media platforms and so many tactics that you can take to increase your reach. At times it can feel like you are just throwing spaghetti into the void trying to increase that list. Here, we’ll cover the challenges you may face while trying to grow your followers and what you can do to overcome them.
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For years, as an indie music artist I have researched and practiced building my own brand. Workshops, books, influencers in the world of indie music, and even academic courses teach the components of branding in terms of look, sound, story, message, etc. As it's known, even though it can sometimes be grouped into unappealing thoughts associated with “marketing”, “branding” is a necessary and powerful component to be able to share our art with the world.
It’s that time of the year again – artists and arts organizations, welcome to NYSCA season! From the basics of what is NYSCA to what to do if you are a Fractured Atlas member looking to apply, we’ve got you covered.
Recently, we were chatting on the Creative Outpost, our online community for artists, about pitching oneself to potential employers. Together, we talked about what makes for a compelling cold email where you are introducing yourself to someone who you hope gives you some kind of opportunity.
Documentary filmmakers are often, by the nature of their work, in complicated legal territory. There are releases to sign with subjects and sources, questions of trespassing and hidden recording equipment, and the concern that editing can over-determine a narrative. And, depending on how sensitive the topic is, there can be a risk of legal action if the subject doesn’t like the final produced piece.
When you’re fundraising, you’re trying to accomplish something. You might be trying to pay your theater’s rent for the upcoming year, cover pre-production costs on your documentary, or get enough money coming in regularly that you can count on paying your bills through recurring donations. These are all different kinds of goals that you can make for your fundraising campaigns.
Nobody becomes an artist because they secretly want to become their own accountant. However, once you’re in your creative practice it’s inevitable that you’ll have to deal with your own finances. As a creative, you need to manage your budget, create and sign contracts with studio spaces or freelancers, sock away funds into your savings, and then make it all legible to the IRS come tax season.