Teach someone to fish… This platitude has been variously ascribed to ancient philosopher Laozi or medieval philosopher Maimonides. Either way, it’s been with us a long time, you’ve all heard it, and I don’t need to expand upon it here. However banal it may be, the sentiment is a major part of our guiding philosophy here at Fractured Atlas.
Savvy arts entrepreneurs chase any and every funding opportunity under the sun. If this describes you, you’ve already got a robust plan to solicit individual giving and know which foundations best aligned with your work. So you’re probably also eyeing that yummy, yet problematic, buffet of corporate cash. Before you try to fill your tray with these dollars, it’s important for you to know the distinction between corporate sponsorship and advertising. Any support that you receive from a corporate funder will fall into one of these two categories.
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Image credit: “Pot of Gold” by Jeremy Schultz, Flickr Creative Commons license When you’re setting up a crowdfunding campaign, one of the first decisions that you’ll make is setting your goal, the amount of money that you want to raise. This decision can have far-reaching consequences and is often where the campaign lives or dies.
One of our favorite books at Fractured Atlas is Brandraising. We have several copies floating around our office and we recommend it at every opportunity. In 2014, I inaugurated our blog book club with a write-up.
I confess to being somewhat mystified by the personal development aisle in the bookstore. Self-help I understand because boy do I need a lot of it. But there are always a couple of shelves worth of books that never quite made a lot of sense to me. I’m talking about books like The Seven Habits of Highly Effective People or The Power of Positive Thinking.
Unsurprisingly, there aren’t a ton of grant deadlines in the month of December. In fact, you’re probably spending a lot of your efforts trying to gin up end-of-year giving from individual donors — and keep fighting that good fight. But now might also be the perfect opportunity to do a quick check-in on your arts practice or arts organization to evaluate your readiness for grant opportunities in the new year. For those of you who’ve never applied for a grant before (and even for many of you who have) here are five juicy tidbits to stew on about as you determine your preparedness for the upcoming grants season.
With the lazy days of summer squarely in the rearview mirror, it’s time to get serious with some back-to-school reading. And while you could pick up Pride & Prejudice or, perish the thought, an arts business book to improve your practice, I’m here with some great recommendations for blogs that specialize on the cultural sector. Pro-tip on an excellent question to ask in your next job interview as a candidate for hiring: What blogs do your company’s employees subscribe to?
by Nathan Zebedeo, Program Specialist at Fractured Atlas Educating yourself on fundraising — best practices, groundbreaking innovations, and the like — often involves reading books, blogs, and websites that travel a lot of the same ground. Which, on the one hand, can be somewhat tedious. But on the other, hearing the same things many times, from a variety of voices, can allow the wisdom of the ages to actually penetrate a thick skull like my own. All of this is to say that it’s rare that I pick up a book on fundraising and find something that I’ve never heard before. The Little Book of Gold: Fundraising for Small (and Very Small) Nonprofits by Erik Hanberg actually does shed some new light on old problems for me, and I hope that it can be a useful resource for you too.
New Year. New You. New Mission. As the month of January reaches its blizzardy conclusion, let’s check in and see how those New Year’s resolutions are holding up. Well, maybe you haven’t exactly joined a gym or learned Spanish or finished reading Infinite Jest yet, but I’d like to slip in one more resolution for all you arts entrepreneurs out there to consider. Re-visit your mission statement. Or, you know, write one to begin with. Lots of artists and arts organizations seize the New Year as an opportunity to take stock of what’s working for them and what’s not. And so often, one thing that’s not working is their mission statement.