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Blog Feature

Tips and Tools | Product Development

By Fractured Atlas
August 10th, 2016

Guest post by Jamie Hoffman, Home Decor and Garden Buyer at UncommonGoods Jamie Hoffman — Uncommon Goods As a buyer for UncommonGoods, I spend my days scouring craft fairs and trade shows looking for new items to sell in our online shop. I meet a lot of talented artists who’ve worked hard to perfect their products, but who are struggling with how to break into the commercial market. Sometimes it’s because they haven’t figured out how to scale their production capacity in a way that inspires confidence. Other times it’s because they’re neglecting to frame their work in a way that shows how special it is — be it through photography or written product descriptions. Because of my experience and perspective as a retail buyer, I know that every aspect of developing and showcasing product is an opportunity to share it with the customer.