The world of corporate giving can be opaque, to say the least. Corporations, for instance, don’t always report on where their philanthropic dollars are going the way that a foundation does, and figuring out the right person to talk to at a corporation isn’t always as clear cut as identifying an individual prospective donor. You’ve probably even heard that there isn’t much corporate giving in the arts these days. All this means is that you just need to get a little creative, and that shouldn’t be a problem for you — as a Fractured Atlas member, creativity is what you do best.
Savvy arts entrepreneurs chase any and every funding opportunity under the sun. If this describes you, you’ve already got a robust plan to solicit individual giving and know which foundations best aligned with your work. So you’re probably also eyeing that yummy, yet problematic, buffet of corporate cash. Before you try to fill your tray with these dollars, it’s important for you to know the distinction between corporate sponsorship and advertising. Any support that you receive from a corporate funder will fall into one of these two categories.
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