Savvy arts entrepreneurs chase any and every funding opportunity under the sun. If this describes you, you’ve already got a robust plan to solicit individual giving and know which foundations best aligned with your work. So you’re probably also eyeing that yummy, yet problematic, buffet of corporate cash. Before you try to fill your tray with these dollars, it’s important for you to know the distinction between corporate sponsorship and advertising. Any support that you receive from a corporate funder will fall into one of these two categories.