Big Ideas | Tips and Tools | Artists and Members
For years, as an indie music artist I have researched and practiced building my own brand. Workshops, books, influencers in the world of indie music, and even academic courses teach the components of branding in terms of look, sound, story, message, etc. As it's known, even though it can sometimes be grouped into unappealing thoughts associated with “marketing”, “branding” is a necessary and powerful component to be able to share our art with the world.
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