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Juliana Steele

Blog Feature

Fiscal Sponsorship | Tips and Tools | Fundraising | Artists and Members

By Juliana Steele
November 28th, 2017

There are a lot of resources out there to help fundraisers think about, plan for, and execute a year-end appeal. But if you’re not a full-time fundraiser or someone who thinks about this stuff all the time, then you may find yourself getting anxious once you start reading any of the extensive how-tos available online. (Especially since many will tell you that you should have started planning 2–3 months ago.) Today, I’m giving you permission to accept what you can do for a year-end appeal with limited time, money, and resources. But first, what’s a year-end appeal? In general, a year-end appeal is a letter that reminds your donors and patrons of the important work that you do while encouraging them to send a contribution by the end of the year. As you may already know, making a charitable donation by the end of the year can be compelling for tax purposes, but it’s possible that some of your donors have access to a matching gift program through their employer that may also have a year-end deadline. In addition to these financially-motivated reasons, most donors give because they truly believe in the mission of an organization or project, and many make donations to celebrate the holidays.