Fractured Atlas office following our 2016 renovation Remember that time you tried to change something and it involved other people? People will love this new thing, you said. It will make their lives so much better and easier, you said. Remember how you were blindsided by the push back, the skepticism as to your motives, and the accompanying anxiety, angst, and negativity directed towards you? Remember how you shouldn’t have been surprised because behavioral scientists have spelled out why change initiatives — large and small — can be fraught?