by Tim Cynova, Deputy Director at Fractured Atlas Recently I estimated that with all of our hiring at Fractured Atlas more than 7,500 resumes have come across my desk since 2009. It’s certainly not Google or Facebook numbers by any stretch, but a significant number nonetheless.

[This article was originally published on the Fractured Atlas blog, January 6, 2015] This past holiday season I found myself increasingly asking the question — WWZD? What Would Zappos Do? Why is the venue usher being so unreasonable to that couple and ruining the concert for everyone? WWZD? Why does it seem like that ticket agent is auditioning for the role of The Grinch? WWZD? Why is that person yelling at customers to separate into multiple lines when there is no signage indicating that that’s what the store prefers? WWZD?

Ever wonder what it takes to attract and retain really great staff who can move your organization forward? The video below asks 26 really smart people working across sectors to tackle that very question. Last October, I was speaking with one of Fractured Atlas’s incredible Board members, Amy Wrzesniewski. Amy is an expert in Management and Organizational Behavior, and is a professor at the Yale School of Management. Anytime I need to bounce HR questions off of someone, Amy is at the top of my list. While we were meeting, three things dawned on me: (1) Amy Wrzesniewski is a genius. Also, exceedingly kind and generous. (2) The issues around attracting and retaining really great people are universal. They transcend sector. They’re not a cultural sector challenge, or a technology sector challenge. They’re not unique to for-profits or not-for-profits, the military or government. Every organization deals with similar issues. (3) Attracting and retaining great people is the key to solving the seemingly intractable problems facing so many companies today. Following our conversation, I thought, wouldn’t it be fun to gather some really smart people from across sectors to discuss this topic? (Yes, that is what I consider fun.) I began mentally listing all of the people I wanted to ask and quickly realized that the scheduling hurdles would be Herculean. Then I remembered that I co-host a little-watched internet television show — #SKYNOVA: Featuring Culture Warriors In Their Native Habitat — and we own all of the video equipment needed to create a virtual conversation.