Artist Resources, Grants for Artists, Creative Projects, Making Money for Artists

Craving attention, recognition, and validation for your work is a painfully relatable experience for most artists, especially those of us trying to make a living within the attention economy. It can take a lifetime to cultivate a marketing mindset, and the process often raises profound, unanswerable questions about the nature and boundaries of artmaking and attention. Who are we making art for, and why?

When I told two of my friends that I was writing an article about artist websites, both of them sighed loudly and hid their faces behind their hands. I want to extend acknowledgement and validation to anyone who has ever felt personally victimized by their artist website, and the never-ending upkeep it requires 🙋🏾‍♀️ 🙋🏻 🙋🏿 🙋🏼

I love getting attention. The only thing that beats getting run-of-the-mill attention is getting attention for my creative work. Thankfully, I’m not alone. Craving attention for your work is a painfully relatable experience for most artists, especially those of us trying to make a living within the attention economy. It can take a lifetime to cultivate a marketing mindset, and the process often raises profound, unanswerable questions about the nature and boundaries of artmaking and attention.

When it comes to repetitive tasks, no one does it better than Wall-E. Besides being undeniably cute, the dude really knows how to roll up his…sleeves? and get to work. When I’m knees deep in emails, laundry, accounting or [insert your least favorite, most mind numbing task] I try to channel Wall-E. But his space odyssey is more than an allegory for the power of perseverance. It also foreshadows a world in which humans are increasingly detached from their planet—and themselves. A world not unlike our own.

As an artist, you generally want people to know about your work. But that can’t happen all on its own. The idea that artists are passively toiling away only to be plucked out of obscurity to become the next big thing is a false one. So, if you want people to know about you, you have to tell them. Artists have to, at some level, market yourself.