If you’re reading this article, you’re probably one of the millions of artists who are trying to put together the pieces of not just your craft, but your life.
The COVID-19 outbreak has forced us all to rethink our daily living routines and cope with the reality of deferred goals for the year. The arts community has been faced with the double challenge of re-focusing their efforts in how they share their work with their audience, in addition to likely losing other sources of income (especially for artists working in the service industry). For many, this means losing your venue, canceled rehearsals, interrupted travel arrangements, or little-to-no audience turnout.
Finances are often unpredictable for artists under ideal circumstances but, under the pandemic, money might not be coming in at all. People are losing healthcare and childcare, as well as their sources of income.
As we all scramble to figure out how to survive in this new normal, it is important to understand that this will not last forever. We may be trained to believe that great art comes from suffering but we’re imploring you to discard that mindset for the moment. We are all figuring this out together!
If taking time to stabilize the health and foundation for you and your loved ones is needed, take it. Release yourself of any guilt! Whenever you’re ready to pick things back up, you can. We are here to support in the overall marathon of life and of your creative practice. If you’re ready to move forward and excited to be back in the game, we support this too! Fractured Atlas is staffed by creatives and artists, and we understand the stresses you’re feeling. Whenever you’re ready, we’re here to support you - by helping you connect with your community, fundraise, and by providing business tools to help you support your creative vision.
There is something special about this period in time that artists can take advantage of. You should be keeping your creative juices flowing when you can. Performing arts venues are pushing through this unpredictable time to keep their artistic missions strong while providing art, love, and entertainment to the world. Now that so many people are stuck at home, they need art to stay entertained, connected, inspired, and hopeful.
People are seeing that art matters, and that artists provide a vital service. If you’re ready to jump back into your creative process, here’s how you can use Fractured Atlas’s tools to support that jump.
Whether your project is live or set for a specific launch date, this can still be a great time to keep your fundraising momentum going. Your base wants to see you succeed and are invested in witnessing the full arc of your work. Although hesitation to continue a crowdfunding campaign during these times is a valid feeling, it is also time to show your dedication to your craft and to the audience you genuinely enjoy serving. This may mean adjusting your goal amount to reflect your project’s immediate needs. But, the opportunity is still there!
If you have already started to pivot to a virtual platform, here’s your chance to ignite or keep the campaign’s mojo high. Believe that you have the power to inspire your supporters and keep them engaged during this daunting time.
Before you jump back into fundraising, you’ll want to ask yourself some questions.
Use these questions to guide whether you continue to fundraise, how much you’re asking for, and how you plan to allocate funds. People still want to support you, you just need to adjust to the current climate.
All projects currently using fundraising by Fractured Atlas can edit their live campaign by logging into their fundraising.fracturedatlas.org account.
The most important thing to remember when updating your campaign page is to be candid with your community, while still hopeful about the future of your project.
We’ve put together a template to help you draft your communications to funders in difficult times. You can also use our Crowdfunding Rubric to help you assess your project’s needs and strategize your campaign.
If you didn’t have a pre-existing campaign and are inspired to start, here’s how you can begin!
If you’re new to Fractured Atlas and charged to get the ball rolling with our crowdfunding platform, here’s how to sign up!
Stay connected with your audience and keep your Fiscal Sponsorship page active! Continue to give your audience access to your project to maintain your connection. Use your Profile to post monologues, updates on free lessons you may be offering online, fun musical numbers, etc. Staying present and connected will boost the artist community morale and can still lead to contributions on your General Support page.
In addition to our General Support and Crowdfunding platforms, our Fiscal Sponsorship program allows you to access some of the emergency grants and relief sources that are being offered to nonprofits or arts organizations in need. Like any grant, this is often a competitive process with limited funding. These resources are in high demand and are awarded on a first-come-first-served basis. Having a fiscal sponsor already in place that can help you with these time-sensitive applications can make or break your ability to submit for these tight deadlines.
It is still our mission to see you through your creative endeavors. Our staff comprises artists and we’re all working together to make this period of art-making better for our fellow creatives. We’re available to provide our support to your team with any questions or concerns and will make sure that you stay afloat as best as we can. Please don’t hesitate to reach out to us at support@fracturedatlas.org or call us at (888)692-7878. But remember, the most important thing is to be safe and take care of yourself!